Why Does a Dentist Need Online Marketing?
Similar to the way that you as a dentist consult, diagnose, and treat problems for your patients, we consult with you and point out the factors that are keeping your business from reaching its full potential. And just like you after you’ve done your patients’ diagnosis, we know exactly what to do! According to Comscore’s 2010 statistics, there are 10.3 billion Google searches every month. Every single month there are 10.3 billion searches happening…just on Google! What are the chances of you having something these people are searching for?
With the rise in the number of people who are using the Internet, a number of new marketing channels have opened up, allowing for more cost effective lead generation strategies. Traditional marketing mixes are proving to be less effective and customer oriented, inbound strategies are replacing these outdated methods. Simply put, we no longer need to interrupt people from what they are interested in; instead we need to be what they are interested in.Our team of business MBA’s and PhD’s have answers to all of your concerns about marketing and drawing more and more traffic to your practice. We know that although random ads on Yellowpages and local magazines are positive marketing attempts, they don’t make your business stand out and take the lead. We make sure to provide all the effective ways to make your business the leading practice in the area. How do we do that? We find the target market for your practice, and base our strategies on your potential patients’ viewpoint with a focus on your specialty and areas of activity. We maximize the efficiency of your business by making sure that every dollar you spend gets you everything you need and nothing that you don’t. But we’re not done just yet. We monitor and maintain all of your online and offline marketing activities and make sure you are getting the most out of them. We calculate how much money is spent to bring each new patient from all different marketing activities that you participate in. We make adjustments based on the response from the market and shift our focus to the activities that bring you the most patients at the lowest cost.